This dataset contains counts of pollinators visiting different varieties of oilseed rape (OSR). Data were collected from four trial sites in the UK in May 2012. The trial sites comprised of 20 varieties (plots) replicated in three blocks on each farm but only 2 of the blocks at each site were used for pollinator observations. Pollinator observations were also only made where there were greater than 30 percent of OSR plants in flower in the plot and only when weather conditions were within standardised limits. For each plot per site a six minute observation period was made during which the number of pollinators within the following taxon groups were counted: bumblebees to the species level, solitary bees identified to general body forms (Lasiglossum to genus level; Osmia separated to bicolour and rufa; Andrena separated to body forms typical of dorsata, carantonica, nigroaenea, haemorrhoa, fulva, flavipies, nitida, cineraria, bicolour and minuta), large hoverflies (> 12 mm), small hoverflies (< 11 mm), and Bibionidae. Each variety was observed for two separate six minute periods to reduce the impacts of minor fluctuations in weather that may reduce pollinator observations within single six minute periods. The dataset was collected as part of a project which aimed to identify key pollinators for OSR and identify if there are feeding preferences for individual varieties.