This dataset contains recreation demand maps for the UK based on weekly, monthly and yearly visit frequencies. Recreation includes activities such as walking, hiking, cycling, etc, i.e., ‘outdoor non-vehicular recreation’. Recreation demand was calculated as the number of projected visits for local recreation, estimated using the universal law of human mobility (Schläpfer et al., 2021, Nature). Recreation demand maps are supplied at 250 m resolution in a British National Grid transverse Mercator projection (EPSG 27700). For each visit frequency (weekly, monthly and yearly), there is a map with and without attractiveness included in the calculation, where protected areas are used a proxy for attractiveness. This research was funded by the Natural Environment Research Council (NERC) under research programme NE/W005050/1 AgZero+ : Towards sustainable, climate-neutral farming. AgZero+ is an initiative jointly supported by NERC and the Biotechnology and Biological Sciences Research Council (BBSRC).